The Global Public Relations Handbook ― Theory, Research, and Practice

Now in its Third Edition, The Global Public Relations Handbook: Theory, Research, and Practice continues to offer a global discussion on the history, development, and current status of the public relations industry. This new edition opens with a foundation in theory, delving into the ten generic principles that can be employed by public relations strategists. It features country-specific chapters that explore public relations practice in Africa, Asia, Europe, and the Americas. Contributors devote further attention to the status of public relations education in their respective countries, professionalism and ethics, new technologies and social media, and increased public diplomacy. Each country-specific chapter includes a case study typifying public relations practice in that country.

Krishnamurthy Sriramesh is Professor and University Faculty Scholar of Communication at Purdue University, USA.

Dejan Vercic is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia.