Study of buying habits in toy and clothing products
商品資訊
ISBN13:9786203672640
出版社:Lightning Source Inc
作者:Gabriela Bueno
出版日:2021/04/30
裝訂:平裝
規格:22.9cm*15.2cm*0.5cm (高/寬/厚)
定價
:NT$ 4020 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square, a descriptive research of transversal cut is carried out, by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way, the main variables of purchase decision and the dependence with the annual income are compared, where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans, reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society, and its approach to this group and others, which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.
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