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Essentials of MIS, Global Edition
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Essentials of MIS, Global Edition

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商品簡介

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

 

The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).

作者簡介

作者:Kenneth C. Laudon

現職:New York University

 

作者:Jane P. Laudon

現職:Azimuth Information Systems

 

作者:Carol Guercio Traver

現職:Azimuth Interactive, Inc.

目次

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

Ch 1 Business Information Systems in Your Career

Ch 2 Global E-business and Collaboration

Ch 3 Achieving Competitive Advantage with Information Systems

Ch 4 Ethical and Social Issues in Information Systems

 

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

Ch 5 IT Infrastructure: Hardware and Software

Ch 6 Foundations of Business Intelligence: Databases and Information Management

Ch 7 Telecommunications, the Internet, and Wireless Technology

Ch 8 Securing Information Systems

 

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Ch10 E-commerce: Digital Markets, Digital Goods

Ch11 Improving Decision Making and Managing Artificial Intelligence

 

PART VI: BUILDING AND MANAGING SYSTEMS

Ch12 Making the Business Case for Information Systems and Managing Projects

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