Public Relations Planning, Research, and Measurement
商品資訊
ISBN13:9781772442854
出版社:ROCKS MILLS PR
作者:Mark Hunter LaVigne
出版日:2023/07/25
裝訂:平裝
規格:22.9cm*15.2cm*0.4cm (高/寬/厚)
商品簡介
相關商品
商品簡介
With contributions by Kim Blanchette and Colleen Killingsworth
Introduction by Daniel Granger
This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:
- the creation of executive summaries using the RACE formula;
- research and analysis;
- the setting of goals and objectives;
- identification of target audiences and key messages;
- development of strategies, tactics, timelines, and budgets;
- effective use of human resources in a campaign; and
- evaluation of a campaign's outcome.
Case studies of real-life campaigns round out this invaluable guidebook.
主題書展
更多書展今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。