Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new ind
In the late 1320s, Martha de Cabanis was widowed with three young sons, eleven, eight, and four years of age. Her challenges would be many: to raise and train her children to carry on their father's b
Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) t
Compared to 25 years ago, today’s retail experience is a world apart. Almost anything can be ordered, delivered and picked up rapidly, often customized to personal preferences at no extra cost. The s
Data is your most valuable leadership asset—here's how to use it Data Driven Leadership presents a clear, accessible guide to putting data to work for your team. While companies everywhere are
One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech
Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer a
Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer a
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can suc
Contents include: What is a Unique Value Proposition (UVP)? The Test for a UVP Why it is critical to have a UVP Allstar Value Propositions 12 ways to determine your UVP Workbooks to get your ideas i
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailan
Street vending has supplied the inhabitants of Rio de Janeiro with basic goods for several centuries. Once the province of African slaves and free blacks, street commerce became a site of expanded (mo
Street vending has supplied the inhabitants of Rio de Janeiro with basic goods for several centuries. Once the province of African slaves and free blacks, street commerce became a site of expanded (mo
Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highl
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, m
The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales—all
