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2024年 (2)
2022~2023 (1)
2020~2021 (2)
2018~2019 (1)
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平裝 (5)
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Christine B. Williams (EDT)/ Bruce I. Newman (EDT) (2)
Philip John Davies (EDT)/ Bruce I. Newman (EDT) (2)
Wojciech Cwalina/ Andrzej Falkowski/ Bruce I. Newman (2)
Bergan, Daniel E.,Newman, Bruce I. (1)
Bruce I. Newman (1)
Kostas Gouliamos (EDT)/ Antonis Theocharous (EDT)/ Bruce I. Newman (EDT)/ Stephan Henneberg (EDT) (1)
Pich, Christopher,Newman, Bruce I. (1)
Williams, Christine B.,Newman, Bruce I. (1)
Wojciech Cwalina Ph.d./ Andrezej Falkowski/ Bruce I. Newman (1)
;Baumgartner, Jody C (East Carolina University, USA),Newman, Bruce I. (DePaul University, USA) (1)
;Gregor, Milos,Eibl, Otto,Newman, Bruce I. (DePaul University, USA) (1)
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Taylor & Francis (3)
M E Sharpe Inc (2)
Routledge (2)
Routledge UK (1)
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Political Marketing and the Election of 2020
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作者:Baumgartner; Jody C (East Carolina University; USA); Newman; Bruce I. (DePaul University; USA)  出版社:PBKTYFRL  出版日:2024/11/28 裝訂:平裝
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定價:2599 元, 優惠價:9 2339
作者:Bruce I. Newman  出版社:Univ of Toronto Pr  出版日:2016/01/15 裝訂:精裝
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to capture the White House. In 2012, it did it again, further honing those m
無庫存,下單後進貨(到貨天數約30-45天)
定價:2457 元, 優惠價:1 2457
作者:Pich; Christopher; Newman; Bruce I.  出版社:PBKTYFRL  出版日:2020/11/30 裝訂:精裝
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A Cross-Cultural Theory of Voter Behavior
滿額折
作者:Wojciech Cwalina; Andrzej Falkowski; Bruce I. Newman  出版社:Routledge  出版日:2007/12/22 裝訂:精裝
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free ma
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定價:4370 元, 優惠價:79 3452
作者:Wojciech Cwalina; Andrzej Falkowski; Bruce I. Newman  出版社:M E Sharpe Inc  出版日:2011/03/01 裝訂:平裝
This is an interdisciplinary treatment that covers all aspects of the infiltration of marketing into the political process, including campaign strategies, market segmentation, and media strategy. The
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定價:3417 元, 優惠價:1 3417
作者:Bergan; Daniel E.; Newman; Bruce I.  出版社:PBKTYFRL  出版日:2022/05/12 裝訂:精裝
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02-25006600[分機130、131]。
Social Media, Political Marketing and the 2016 U.S. Election
滿額折
作者:Williams; Christine B.; Newman; Bruce I.  出版社:PBKTYFRL  出版日:2020/05/01 裝訂:平裝
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定價:2399 元, 優惠價:1 2399
作者:Wojciech Cwalina Ph.d.; Andrezej Falkowski; Bruce I. Newman  出版社:M E Sharpe Inc  出版日:2011/02/01 裝訂:平裝
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplin
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02-25006600[分機130、131]。
作者:Christine B. Williams (EDT); Bruce I. Newman (EDT)  出版社:Routledge  出版日:2018/05/09 裝訂:精裝
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in th
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Winning Elections With Political Marketing
滿額折
作者:Philip John Davies (EDT); Bruce I. Newman (EDT)  出版社:Taylor & Francis  出版日:2006/06/08 裝訂:平裝
Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing r
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定價:2546 元, 優惠價:79 2011
作者:Gregor; Milos; Eibl; Otto; Newman; Bruce I. (DePaul University; USA)  出版社:PBKTYFRL  出版日:2024/08/30 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Winning Elections With Political Marketing
滿額折
作者:Philip John Davies (EDT); Bruce I. Newman (EDT)  出版社:Routledge UK  出版日:2006/06/14 裝訂:精裝
Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing r
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定價:7425 元, 優惠價:79 5866
作者:Christine B. Williams (EDT); Bruce I. Newman (EDT)  出版社:Taylor & Francis  出版日:2013/01/09 裝訂:精裝
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evide
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02-25006600[分機130、131]。
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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