Revenue growth requires a shift in mindset, knowing which marketing and communication activities to execute, and taking short, daily actions to alert prospective buyers about a company’s value. This b
Study after study show that optimistic, confident, happy salespeople outperform pessimistic, meek unhappy ones. This book will explore these major principles of positive psychology in the world of sal
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today
