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The 4 A's of Marketing ─ Creating Value for Customer, Companies and Society
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作者:Jagdish Sheth and Rajendra Sisodia  出版社:Routledge UK  出版日:2011/12/14 裝訂:平裝
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter m
無庫存,下單後進貨(到貨天數約45-60天)
定價:3299 元, 優惠價:9 2969
作者:Jagdish Sheth and Rajendra Sisodia  出版社:Routledge UK  出版日:2011/12/14 裝訂:精裝
In this book, the authorspresent a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the v
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