Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous vari
Oral Microbiology At A Glance is the new title in the highly popular at a Glance series. It provides a concise and accessible introduction and revision aid. Following the familiar, easy-to-use at a Gl
Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understa
Fast track route to mastering all aspects of global marketingCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from s
This is the perfect guide to conducting a research project in Politics and International Relations. From formulating a research question and conducting a literature review to writing up and disseminat
This is the perfect guide to conducting a research project in Politics and International Relations. From formulating a research question and conducting a literature review to writing up and disseminat
