Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisi
"This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventi
