Stanley Baran 與Dennis Davis合著的《大眾傳播理論：基礎、發展與未來》一書，詳盡地介紹了諸多重要理論的發展脈絡及優缺點。本書最大的特點之一，就是融合現今傳播研究的兩大主流觀點——社會／行為學派與文化／批判理論。作者在書中也加入了許多案例——不僅介紹理論內涵，也著重其應用——使讀者可以從真實議題中體認到理論的實踐與作用，再搭配上淺顯易懂的敘述方式，讓本書變得生動有趣，也擺脫了
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping cu
Reorganized Internet coverage to reflect the pervasive influence the Internet has had on all other media. The Internet chapter (formerly 14) is now covered in Part I (Chapter 3). It now provides a str
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easil
Introduction to Human Communication shows how effective communication is central to shared meaning-making, identity construction and maintenance, and responsible interaction with the world. In an invi
Introduction to Human Communication shows how central effective communication is to shared meaning making, identity construction and maintenance, and responsible interaction with the world. In an invi
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you c
