Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Smith, an author, speaker, and marketing consultant who is associated with an online provider of marketing courses, and Zook, a lecturer, media producer, and photographer who specializes in the creati
Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition ofMarketing Communications, has been updated to specifically focus on integrat
