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1140筆商品,1/57頁
勾引大腦:沉浸式的故事力,讓任何人為你的說法買單
滿額折
作者:麗莎‧克隆  出版社:遠流  出版日:2021/10/27 裝訂:平裝
會說故事的人,不需要說服對方,而是讓對方說服他們自己 想勸家人不要開車看手機,你會:A.舉出官方統計的死亡數字 B.轉車禍新聞給對方看 想吸引大家購買自家的保健食品,你會:A.放上各種厲害的研究數據 B.推出不同優惠方案並送贈品 想呼籲大眾重視環保議題,你會:A.提出資料展現問題的嚴重度 B.抨擊特定團體以炒高討論度 以上問題,如果你都不假思索地選A,那可能達成目標的機率不太高。因為硬性的數據、資料、圖表對人類大腦而言,並沒有實質意義,多數人聽過就忘。 這些「客觀事實」必須透過故事加以詮釋,激起情緒,目標受眾才會對你的觀點產生記憶點。 但這並不表示B選項就是好的選擇。搞不清楚目標受眾的價值觀和真正在意的事,就算成功引出他們的情緒,也可能適得其反,讓他們把你的商品、訴求直接打入黑名單。 無論你是社群小編、個人品牌經營者、文字工作者、廣告行銷人員,甚至只是一般人,都需要學會如何利用正確的故事,讓他人卸下防衛心,聽進你的觀點。在《勾引大腦》中,資深故事教練麗莎‧克隆帶你了解故事與大腦密不可分的關係、人類做決定時又是受到何者的左右,以及教你一步步寫出對的故事。最終,你將擁有能夠扭轉他人腦內風向的能力,將影響力輕鬆擴散出去! ★透過本書,你將學到的觀念:˙「誤信+真相+發現+轉變」是故事主角世界觀必經的四階段。 ˙想觸及「所有人」只會扼殺你的創造力,創造出平庸的故事。 ˙情緒是你的盟友,但只知道訴諸「恐懼」將無法持續成功。 ˙直接進行意見調查仍會有誤區,因為受眾也未必知道自己想要什麼。 ˙小心混淆故事CTA中「對你的好處」與「對受眾的好處」。
庫存:1
定價:450 元, 優惠價:9 405
與眾不同:極度競爭時代的生存之道(簡體書)
滿額折
作者:(美)傑克‧特勞特; (美)史蒂夫‧里夫金  出版社:機械工業出版社  出版日:2023/10/01 裝訂:精裝
極度競爭時代有兩類典型公司。第一類公司:尚未意識到與眾不同的重要性,仍在依靠“更高品質”或“更好價值”作戰,覺得自己比競爭對手更強。第二類公司:已經明白做到與眾不同的必要性,但不知該如何實施。它們認為其產品同競爭對手相比不可能有太大差別。你的公司屬於哪一類?在本書中,暢銷書作家傑克·特勞特直言不諱,他批評行銷人員在應該致力於挖掘並銷售其產品有價值的獨特品質時往往走捷徑、玩弄高科技花樣。為了確定某些行銷人員為什麼能夠成功地區分自己的產品,而其他則苦苦掙扎卻大敗而歸,作者詳細考察了成功的差異化戰略——從戴爾、西南航空公司、沃爾瑪這樣的巨頭企業到斯特賴特無酵餅公司這樣的小企業,其成功故事應有盡有。本書概括介紹了許多你可以用來實現差異化戰略的途徑,同時也對借助創造性、廉價、客戶導向或品質驅動等方法實現差異化的難度給出了警告,因為這些都是競爭者同樣可以做到的事情。
庫存:2
定價:414 元, 優惠價:87 360
高成效學習法則:變動時代個人與組織的最佳學習方法,持續創造超高成效,穩定領先
滿額折
作者:愛德華‧海斯  出版社:遠流  出版日:2023/06/29 裝訂:平裝
★★★★★亞馬遜暢銷書!★★★★★榮獲Wells Fargo Award for Research Excellence獎項若你想在這個快速變化、激烈競爭、缺乏智慧領袖的全球市場,持續求得繁榮昌盛,辦法就在本書裡。――陳明哲,國際管理學會(Academy of Management)前主席我因為成了一個更好的學習者 而成為一個更會思考的人。這是一本關於學習的書,為了未來的高階人才、菁英領袖、組織領導人而寫。 書中結合最新的心理、教育、認知、管理、高度可靠組織等領域的知識,回答了兩個今日全球局勢中極其關鍵的議題:◆ 一個人如何成為一個更好、更快的學習者?◆ 如何建立一個比競爭對手學習能力更強、更快的組織。 【本書特點】◆ 作者是美國頂尖管理學者。他指出,在這模糊、快速變動的AI時代,比起以往任何時候,團隊和個人都更需要學習、調適,不然就會失去競爭力。 ◆ 因為,個人及組織必須不斷改進,才有高成效的卓越營運;必須持續探索和實驗,才有創新與成長。而這些,都仰賴學習。 ◆ 作者將本書設計成一部學習的藍圖,可以使每個個人、組織或團隊,無分大小,無論行業或部門,都可以成為一個更好的學習者與學習型組織,並從中受益。 【本書將讓我們學到】 ■ 關於個人◆ 如何克服天性的偏誤,以促進學習◆ 職場上如何善用「系統1」和「系統2」的思考模式◆ 如何用後設認知來管理我們的思考方式,還有◆ 許多實證有效的學習方法 ■ 關於學習環境◆ 如何消除破壞學習的兩大因素:自我 + 恐懼◆ 如何促進個人和組織的學習:情感 + 批判性思考 + 合作流程◆ 哪些因素會影響學習的質與量:領導者的態度 + 信念 + 行為 ■ 焦點三大實例解析:◆ 橋水基金◆ 財捷(Intuit)◆ 優比速UPS ■ 績優學習型組織介紹◆ IDEO公司、戈爾公司(W. L. Gore & Associates)、Room & Board公司、美軍等
庫存:2
定價:420 元, 優惠價:9 378
Truth or Die
滿額折
作者:James Patterson; Howard Roughan  出版社:Grand Central Pub  出版日:2016/01/05 裝訂:平裝
The truth will set you free-if it doesn't kill you first. After a serious professional stumble, attorney Trevor Mann may have finally hit his stride. He's found happiness with his girlfriend Claire P
庫存:1
定價:304 元, 優惠價:79 240
Fondue or Die: A Cheese Shop Mystery
滿額折
作者:Korina Moss  出版社:St Martins Pr  出版日:2024/10/22 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:380 元, 優惠價:79 300
Death Is My Ride or Die
滿額折
作者:Katarina E. Tonks  出版社:WATTPAD WEBTOONS  出版日:2024/09/17 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:494 元, 優惠價:79 390
將軍遊戲(Play or Die 系列03)(完)
滿額折
作者:夜間飛行  出版社:城邦原創  出版日:2021/07/05 裝訂:平裝
POPO華文創作大賞首獎《塔羅遊戲》系列作最終篇 所謂的救贖不會像奇蹟般從天而降, 就如同若是想要活下去,就必須拚盡全力。 「抱持著天真的想法,是無法在殘酷的競爭中生存下來的。」 ★ 實體書獨家收錄番外〈The Rise of a King〉 「你有沒有那麼一刻,不是把我當成一顆可利用的棋子?」 「在這場遊戲裡,我們每個人都是棋子,沒所謂利用不利用。」 再度從「遊戲」中生還,韓品儒和宋櫻在休養生息
庫存:1
定價:280 元, 優惠價:9 252
Pivot or Die: How Leaders Thrive When Everything Changes
滿額折
作者:Gary Shapiro  出版社:WILLIAM MORROW  出版日:2024/10/08 裝訂:精裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:1140 元, 優惠價:79 900
撲克遊戲(Play or Die 系列02)
滿額折
作者:夜間飛行  出版社:城邦原創  出版日:2021/05/04 裝訂:平裝
系列前作POPO華文創作大賞首獎《塔羅遊戲》佳評如潮、讀者一致盛讚, 並獲知名作家星子、啞鳴、微混吃等死、釉子酒、醉琉璃聯袂推薦! 在毫無退路的生存遊戲裡,友情是最可笑的東西。 然而在如此絕望的境地之中,最讓人割捨不下的,也是友情…… 「如果這個遊戲不曾存在,我們是不是就可以一直當朋友?」 「無論是塔羅牌還是撲克牌,它們都只是紙牌而已,是比生命要輕得多的東西。」 作為「塔羅遊戲」的倖存者之一,韓品
庫存:3
定價:280 元, 優惠價:9 252
Be Funny or Die: How Comedy Works and Why It Matters
滿額折
作者:Joel Morris  出版社:Unbound  出版日:2024/09/03 裝訂:精裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:950 元, 優惠價:1 950
If I Must Die: Poetry and Prose
滿額折
作者:Refaat Alareer  出版社:OR Books  出版日:2024/11/12 裝訂:精裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:950 元, 優惠價:1 950
First to Die at the End, The
滿額折
作者:Adam Silvera  出版社:Harpercollins  出版日:2022/10/04 裝訂:精裝
In this prequel to They Both Die at the End, #1 New York Times bestselling author Adam Silvera tells the story of new star-crossed lovers facing down Death-Cast’s first day.Society is divided by a new technology that claims to be able to alert people on the day of their death―Death-Cast. There’s one question on everyone’s mind: Does Death-Cast really work or is it just an elaborate hoax? Still, thousands signed up for Death-Cast, and on day one, dozens receive their calls.This book follows two boys who seem destined for love―until one receives the first End Day call.In this prequel to the #1 New York Times bestselling phenomenon They Both Die at the End, acclaimed author Adam Silvera has crafted a story that is heartbreakingly beautiful, completely captivating, and utterly unforgettable.
庫存:2
定價:760 元, 優惠價:79 600
The Tyrant's Tomb (Trials of Apollo #4)
滿額折
作者:Rick Riordan  出版社:Disney-Hyperion  出版日:2021/04/06 裝訂:平裝
In his penultimate adventure, now in paperback, a devastated but determined Apollo travels to Camp Jupiter, where he must learn what it is to be a hero, or die trying."A clash of mythic intrigues and
庫存:5
定價:418 元, 優惠價:79 330
Three Sisters: A TRIUMPHANT STORY OF LOVE AND SURVIVAL FROM THE AUTHOR OF THE TATTOOIST OF AUSCHWITZ
滿額折
作者:Heather Morris  出版社:ZAFFRE  出版日:2022/06/09 裝訂:平裝
'Gripping, heartbreaking and uplifting.' Christy Lefteri, author of the million-copy bestseller The Beekeeper of AleppoTHEIR STORY WILL BREAK YOUR HEARTTHEIR JOURNEY WILL FILL YOU WITH HOPEYOU WILL NEVER FORGET THEIR NAMESWhen they are little girls, Cibi, Magda and Livia make a promise to their father - that they will stay together, no matter what. Years later, at just 15, Livia is ordered to Auschwitz by the Nazis. Cibi, only 19 herself, remembers their promise and follows Livia, determined to protect her sister, or die with her.Together, they fight to survive through unimaginable cruelty and hardship. Magda, only 17, stays with her mother and grandfather, hiding out in a neighbour's attic or in the forest when the Nazi militia come to round up friends, neighbours and family. She escapes for a time, but eventually she too is captured and transported to the death camp.In Auschwitz-Birkenau the three sisters are reunited and, remembering their father, they make a new promise, this time
庫存:5
定價:549 元, 優惠價:79 434
The Origin of Species 物種起源
滿額折
作者:Charles Darwin  出版社:Wordsworth Editions Ltd  出版日:1997/06/11 裝訂:平裝
With an Introduction by Jeff Wallace. 'A grain in the balance will determine which individual shall live and which shall die...'. Darwin's theory of natural selection issued a profound challenge to or
庫存:10
定價:274 元, 優惠價:9 247
The Mouse Who Carried a House on His Back
滿額折
作者:Jonathan Stutzman; Isabelle Arsenault  出版社:Candlewick Pr  出版日:2022/08/30 裝訂:精裝
Celebrated artist Isabelle Arsenault joins forces with author Jonathan Stutzman for an enchanting tale about the expansive power of generosity.Vincent was a mouse with boots on his feet, a hat on his head, and a house on his back.When an ordinary spot on a grassy hill calls out to him, Vincent puts down the house he carries on his back and knows he’s where he needs to be. As hungry and tired travelers pass by, Vincent welcomes them into his home, making room for everyone. And even when it seems that the house is as full as it possibly can be, there is no woodland animal so big or so scary―not a ravenous cat, nor a fox, nor a whole herd of deer―that Vincent would turn it away from his warm, magical home on the hill. Jonathan Stutzman’s charming voice is enhanced by the elegant, inventive die-cut art of three-time Governor General’s Award winner Isabelle Arsenault in this classic tale of a generous little mouse with a special house and an ever-expanding heart.
庫存:1
定價:722 元, 優惠價:79 570
Trace & Slide: Around Town
滿額折
作者:Yoyo  出版社:YoYo Books UK  出版日:2019/08/01 裝訂:硬頁書
Find your way through primary, die cut mazes by matching objects that go together. How does it work? Follow the trails with your finger or by moving the sliding buttons from start to finish. Smart, pl
庫存:1
定價:494 元, 優惠價:79 390
Attack on Titan Omnibus 6 (Vol. 16-18)
滿額折
作者:Hajime Isayama  出版社:Kodansha Amer Inc  出版日:2022/08/02 裝訂:平裝
It's never been easier to attack Attack on Titan than with these new, giant-sized 3-in-1 omnibus editions! If you've been waiting for the final anime season to check out the do-or-die shonen adventure that defined a decade, now's your chance. These new books tuck almost 600 pages of manga behind a specially-embossed cover, all in a larger size than the regular version. Includes Vol. 16-18 of Attack on Titan.Captured by Rod Reiss, the rightful king, Krista and Eren finally have their memories back. What exactly happened to Eren, and what was the crime his father committed? Meanwhile, the Survey Corps desperately hunts for Eren, while at the same time seeking to legitimize their military coup. As the situation inside the walls comes to a head, the mysteries of the world of the Titans seem on the cusp of being solved at last!
庫存:1
定價:760 元, 優惠價:79 600
Dino Explorer (Let's Pretend)(盒裝)(英國版)
滿額折
作者:Roger Priddy  出版社:Priddy Books UK  出版日:2019/09/05 裝訂:盒裝
Dino Explorer is a must have for dinosaur fans. Features shaped pieces that can be placed in die cut spaces within the book or used for pretend play. Over a million copies sold to date of the bestsell
庫存:2
定價:714 元, 優惠價:79 564
Sharpe's Assassin
滿額折
作者:Bernard Cornwell  出版社:HarperCollins Publishers  出版日:2022/06/09 裝訂:平裝
SHARPE IS BACK.The global bestseller Bernard Cornwell returns with his iconic hero, Richard Sharpe.Lieutenant-Colonel Sharpe is a man with a reputation. Born in the gutter, raised a foundling, he joined the army twenty-one years ago, and it’s been his home ever since. He’s a loose cannon, but his unconventional methods make him a valuable weapon. So when, the dust still settling after the Battle of Waterloo, the Duke of Wellington needs a favour, he turns to Sharpe. For Wellington knows that the end of one war is only the beginning of another. Napoleon's army may be defeated, but another enemy lies waiting in the shadows – a secretive group of fanatical revolutionaries hell-bent on revenge. Sharpe is dispatched to a new battleground: the maze of Paris streets where lines blur between friend and foe. And in search of a spy, he will have to defeat a lethal assassin determined to kill his target or die trying . . .SHARPE’S ASSASSIN is the brand new novel in the bestselling hist
庫存:1
定價:384 元, 優惠價:79 303
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