handbook of public relations

作者：Robert L. Heath (EDT) 出版社：SAGE Publications UK 出版日：2000/08/30 裝訂：平裝

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature,

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A Handbook of Corporate Communication and Public Relations

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2.

A Handbook of Corporate Communication and Public Relations

作者：Sandra Oliver 出版社：Taylor & Francis 出版日：2012/09/10 裝訂：平裝

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to t

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定價：3239 元，優惠價：9 2915

3.

The Sage Handbook of Public Relations

作者：Robert L. Heath (EDT) 出版社：SAGE Publications UK 出版日：2010/07/29 裝訂：精裝

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners and students a solid review of the status of the scholarly literature,

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90折

4.

The AMA Handbook of Public Relations

作者：DILENSCHNEIDER 出版社：Mcgraw-Hill; Inc. 出版日：2010/02/01 裝訂：平裝

Perfect for in-house PR departments and independent firms alike Helps PR professionals and their clients create realistic budgets, allocate resources and measure the financial impact of their onli

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定價：1242 元，優惠價：9 1118

5.

Town and Gown Relations—A Handbook of Best Practices

作者：Roger L. Kemp 出版社：McFarland & Co Inc Pub 出版日：2013/02/21 裝訂：平裝

For public and school officials, citizens, and students, Kemp, a city manager who has taught at various universities, assembles 55 essays and studies of town and gown relations, or the relationships a

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定價：2397 元，優惠價：1 2397

The AMA Handbook of Public Relations: Leveraging PR in the Digital World

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6.

The AMA Handbook of Public Relations: Leveraging PR in the Digital World

作者：Robert Dilenschneider 出版社：Harpercollins Leadership 出版日：2023/01/10 裝訂：平裝

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定價：874 元，優惠價：79 690

7.

The Public Relations Handbook

作者：Alison Theaker 出版社：Routledge UK 出版日：2011/08/12 裝訂：精裝

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, ex

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90折

8.

The Public Relations Handbook

作者：Alison Theaker 出版社：Routledge UK 出版日：2011/08/10 裝訂：平裝

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, ex

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定價：1754 元，優惠價：9 1579

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9.

The Public Relations Handbook

作者：Alison Theaker 出版社：Routledge UK 出版日：2007/12/13 裝訂：平裝

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, ex

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定價：1624 元，優惠價：9 1462

10.

The Public Relations Handbook

作者：Samuel C. Sugarman 出版社：Routledge UK 出版日：2016/05/18 裝訂：精裝

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendl

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90折

11.

The Public Relations Handbook

作者：?efika Mertkan; Ciaran Sugrue 出版社：Routledge UK 出版日：2016/05/18 裝訂：平裝

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendl

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定價：1949 元，優惠價：9 1754

The Routledge Handbook of Critical Public Relations

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12.

The Routledge Handbook of Critical Public Relations

作者：Jacquie L'Etang (EDT); David McKie (EDT); Nancy Snow (EDT); Jordi Xifra (EDT) 出版社：Taylor & Francis 出版日：2016/09/30 裝訂：精裝

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst enc

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定價：12600 元，優惠價：1 12600

13.

The Routledge Handbook of Critical Public Relations

作者：Jacquie L'Etang (EDT); David McKie (EDT); Nancy Snow (EDT); Jordi Xifra (EDT) 出版社：Routledge 出版日：2016/10/03 裝訂：平裝

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst enc

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The Handbook of Strategic Public Relations and Integrated Communications

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14.

The Handbook of Strategic Public Relations and Integrated Communications

作者：Clark L. Caywood 出版社：McGraw-Hill 出版日：2011/12/28 裝訂：精裝

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of

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定價：3220 元，優惠價：1 3220

15.

The Handbook of Strategic Public Relations and Integrated Communications

作者：CAYWOOD 出版社：Mcgraw-Hill; Inc. 出版日：1997/05/01 裝訂：精裝

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been

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The Public Relations Writer'S Handbook, Second Edition: The Digital Age

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16.

The Public Relations Writer'S Handbook, Second Edition: The Digital Age

作者：Aronson 出版社：John Wiley & Sons Inc 出版日：2007/03/14 裝訂：精裝

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media

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定價：1520 元，優惠價：9 1368

17.

The Global Public Relations Handbook: Theory, Research, and Practice

作者：Krishnamurthy Sriramesh (EDT); Dejan Vercic (EDT) 出版社：Routledge UK 出版日：2009/02/20 裝訂：精裝

The body of public relations research categorized as being in the "international" or "global" arena, feel editors Sriramesh (public relations, School of Business, Massey U., New Zealand) and Vercic (p

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18.

The Global Public Relations Handbook ― Theory, Research, and Practice

作者：Krishnamurthy Sriramesh (EDT); Dejan Vercic (EDT) 出版社：Routledge 出版日：2019/02/15 裝訂：精裝

Now in its Third Edition, The Global Public Relations Handbook: Theory, Research, and Practice continues to offer a global discussion on the history, development, and current status of the public rela

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19.

Handbook of Research on New Media Applications in Public Relations and Advertising

作者：Esiyok; Elif 出版社：Igi Global 出版日：2020/07/30 裝訂：精裝

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20.

The Iabc Handbook Of Organizational Communication: A Guide To Internal Communication, Public Relations, Marketing, And Leadership, Second Edition

作者：Gillis 出版社：John Wiley & Sons Inc 出版日：2011/04/11 裝訂：精裝

Praise for The IABC Handbook of Organizational Communication"Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practica

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