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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!

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Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli (2)
Giovanna Pegan/ Donata Vianelli/ Patrizia De Luca (1)
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Springer Nature (1)

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International Marketing Strategy ― The Country of Origin Effect on Decision-making in Practice
作者:Giovanna Pegan; Donata Vianelli; Patrizia De Luca  出版社:Springer Nature  出版日:2019/12/06 裝訂:精裝
定價:3825 元, 優惠價:1 3825
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Global Marketing:Contemporary Theory, Practice, and Cases
作者:Ilan Alon; Eugene Jaffe; Christiane Prange and Donata Vianelli  出版社:Routledge  出版日:2020/08/17 裝訂:平裝
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w
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Global Marketing:Contemporary Theory, Practice, and Cases
作者:Ilan Alon; Eugene Jaffe; Christiane Prange and Donata Vianelli  出版社:Routledge  出版日:2020/08/17 裝訂:精裝
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w
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