This volume provides a thorough and up-to-date presentation of the ratings industry and the analysis process. For scholars and students in the areas of audience research, media research, and programm
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Respondin
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Respondin
