Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is
Virtually every business seeks to increase its profit, but few business leaders realize that a universal law governs profit from customers. You may be applying the 80/20 rule to sales, quality control
Some of the greatest minds of the century have predicted that computers or artificial intelligence will replace 80 percent, if not more, of the world's workforce. The only uncertainty is the time fram
This book primarily deals with corporate restructuring through mergers and acquisitions (M&As). It critically examines all functions that must be performed in completing an M&A transaction. Do
This book primarily deals with corporate restructuring through mergers and acquisitions (M&As). It critically examines all functions that must be performed in completing an M&A transaction. Do
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing r
Positive management (PM) motivates employees, increases productivity, and accomplishes important organizational goals by creating positive and upbeat relationships with employees. This book explains h
Kim Warren has been teaching Strategic Management in MBA and Executive programs at London Business School (LBS) since 1990. There he has developed powerful frameworks for strategy analysis and strateg
Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book shows you how to educate your guesses with real world common sense, to make practical bu
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discus
Presa de contradicciones fundamentales, convencida de que las respuestas que busca no estan a su alrededor, Samantha decide hacer un viaje que la llevara a lugares reconditos e inimaginables de su pro
This book is a brief introduction to sustainability as it applies to business and offers an overview of how sustainability is applied throughout the organization. Chapters are organized by familiar de
This book gives you an introduction to investor relations. Despite being a very young profession, investor relations today is widely recognized as one of the most important corporate communication fun
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure,
