international marketing - 三民網路書店

Ambush Marketing & the Mega-Event Monopoly ― How Laws Are Abused to Protect Commercial Rights to Major Sporting Events

作者：Andre M. Louw 出版社：Springer Verlag 出版日：2014/07/18 裝訂：平裝

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event spo

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302.

The Wine Value Chain in China ― Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market

作者：Roberta Capitello; Steve Charters (EDT); David Menival (EDT) 出版社：Chandos Pub 出版日：2016/12/01 裝訂：精裝

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international

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303.

The Experience Logic As a New Perspective for Marketing Management ― From Theory to Practical Applications in Different Sectors

作者：Tonino Pencarelli (EDT); Fabio Forlani (EDT) 出版社：Springer Verlag 出版日：2018/04/26 裝訂：精裝

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of val

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The New Rules of Marketing & Pr ― How to Use Social Media, Online Video, Mobile Applications to Reach Buyers Directly

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304.

The New Rules of Marketing & Pr ― How to Use Social Media, Online Video, Mobile Applications to Reach Buyers Directly

作者：David Meerman Scott; Sean Pratt (NRT) 出版社：Gildan Media on Dreamscape Audio 出版日：2016/04/26 裝訂：有聲書

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step

定價：2100 元，優惠價：79 1659

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305.

The Final Film Of Laurel and Hardy ─ A Study of the Chaotic Making and Marketing of Atoll K

作者：Norbert Aping; Glenn Mitchell (FRW) 出版社：McFarland & Co Inc Pub 出版日：2008/07/20 裝訂：平裝

"This work reconstructs circumstances surrounding this unusual international co-production (Atoll K was a French-Italian film with English-speaking stars). Through lost documents, previously unrelease

定價：2197 元，優惠價：1 2197

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The 50-plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies

90折

306.

The 50-plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies

作者：Dick Stroud 出版社：Kogan Page Ltd 出版日：2007/05/01 裝訂：平裝

This is a paperbound reprint of a 2005 book for marketing professionals. Drawing upon findings from OMD's international UFO (Understanding Fifties and Over) study, marketing strategy consultant Stroud

定價：1710 元，優惠價：9 1539

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Investor Relations ― Principles and International Best Practices in Financial Communications

90折

307.

Investor Relations ― Principles and International Best Practices in Financial Communications

作者：Anne Guimard 出版社：Palgrave Macmillan 出版日：2013/06/18 裝訂：精裝

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert ad

定價：3000 元，優惠價：9 2700

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308.

Determann's Field Guide to Data Privacy Law ― International Corporate Compliance

作者：Determann Lothar 出版社：Edward Elgar Pub 出版日：2011/03/29 裝訂：平裝

Companies, lawyers, privacy officers, developers, marketing and IT professionals face privacy issues more and more frequently. Much information is freely available but it can be difficult to get a gra

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Here We Are: The International Career Couple Handbook

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309.

Here We Are: The International Career Couple Handbook

作者：Paul Vanderbroeck 出版社：Lean Marketing Pr 出版日：2020/12/15 裝訂：平裝

定價：1080 元，優惠價：1 1080

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310.

International Place Branding Yearbook 2012—Managing Smart Growth & Sustainability

作者：Frank M. Go (EDT); Robert Govers (EDT) 出版社：Palgrave Macmillan 出版日：2012/12/24 裝訂：精裝

The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strate

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311.

Cases on Global Competencies for Educational Diplomacy in International Settings

作者：Brad E. Bizzell (EDT); Rebecca Counts Kahila (EDT); Patricia A. Talbot (EDT) 出版社：Information Science Reference 出版日：2018/01/30 裝訂：精裝

"This book explores the importance of developing that competency prior to embarking on a teaching abroad experience. It shares the contributor's personal experiences developing global competencies thr

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312.

Investor Relations: Principles and International Best Practices of Financial Communications

作者：Anne Guimard 出版社：Palgrave Macmillan 出版日：2008/12/15 裝訂：精裝

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert ad

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313.

International Business Acquisitions ― Major Legal Issues and Due Diligence

作者：Michael Whalley; Ralph Kurney 出版社：Wolters Kluwer Law and Business 出版日：2014/10/29 裝訂：精裝

In business enterprises of all kinds and sizes, international acquisitions èˆ’ to access foreign markets, to provide foreign production or marketing capacity, to obtain regulatory approvals, to acquir

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314.

Michigan State University Contributions to International Business and Innovation

作者：S. Tamer Cavusgil (EDT) 出版社：Emerald Group Pub Ltd 出版日：2009/02/13 裝訂：精裝

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 20

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315.

The Future of Accessibility in International Higher Education

作者：Henry C. Alphin Jr.; Roy Y. Chan; Jennie Lavine 出版社：Information Science Reference 出版日：2017/05/17 裝訂：精裝

"This book analyzes the new research on accessibility in higher education, drawing on concepts and theories from a wide range of academic fields and disciplines. Specifically, this book explores the f

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Strategic Talent Management ― Contemporary Issues in International Context

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316.

Strategic Talent Management ― Contemporary Issues in International Context

作者：Paul Sparrow 出版社：Cambridge Univ Pr 出版日：2015/12/03 裝訂：平裝

With contributions from leading scholars and practitioners, this Cambridge Companion examines the topical issue of talent management from a strategic perspective, mapping out insights from a number of related fields including strategy, organisational learning, marketing and supply chain management. The authors examine the challenges faced when viewing talent management in a global context, showing how both comparative and international HRM thinking have become increasingly important when, for example, managing talent in emerging markets or trying to globalise the talent management function. The book concludes with a valuable summary of key learning points about talent management for both practitioners and researchers, as well as a discussion of the most fruitful areas for future research. This Companion will be an essential resource for academic researchers, graduate students and practitioners of global strategic talent management.

定價：2079 元，優惠價：9 1871

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317.

Irish Food Law ― European, Domestic and International Frameworks

作者：Caoimhan Macmaolain 出版社：Hart Pub Ltd 出版日：2019/02/21 裝訂：平裝

The production, marketing and exportation of food is particularly important to the Irish economy. The sector continues to grow and has played a very significant role in Ireland's financial recovery. T

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Principles and Practice of Social Marketing:An International Perspective

90折

318.

Principles and Practice of Social Marketing:An International Perspective

作者：Rob Donovan 出版社：Cambridge Univ Pr 出版日：2010/11/30 裝訂：平裝

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

定價：3054 元，優惠價：9 2749

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Pharmaceutical Innovation：Incentives, Competition, and Cost-Benefit Analysis in International Perspective

90折

319.

Pharmaceutical Innovation：Incentives, Competition, and Cost-Benefit Analysis in International Perspective

作者：Frank A. Sloan 出版社：Cambridge Univ Pr 出版日：2007/04/30 裝訂：精裝

The pharmaceutical industry worldwide is a rapidly burgeoning industry contributing to growth of gross domestic product and employment. Technological change in this field has been very rapid, with many new products being introduced. For this reason in part, health care budgets throughout the world have increased dramatically, eliciting growing pressures for cost containment. This book explores four important issues in pharmaceutical innovations: (1) the industry structure of pharmaceutical innovation; (2) incentives for correcting market failures in allocating resources for research and development; (3) competition and marketing; and (4) public evaluation of the benefits and costs of innovation. The lessons are applicable to countries all over the world, at all levels of economic development. By discussing existing evidence this book proposes incentive arrangements to accomplish social objectives.

定價：3314 元，優惠價：9 2983

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320.

Principles and Practice of Social Marketing:An International Perspective

作者：Rob Donovan 出版社：Cambridge Univ Pr 出版日：2010/11/30 裝訂：精裝

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

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Ambush Marketing & the Mega-Event Monopoly ― How Laws Are Abused to Protect Commercial Rights to Major Sporting Events

The Wine Value Chain in China ― Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market

The Experience Logic As a New Perspective for Marketing Management ― From Theory to Practical Applications in Different Sectors

The New Rules of Marketing & Pr ― How to Use Social Media, Online Video, Mobile Applications to Reach Buyers Directly

The Final Film Of Laurel and Hardy ─ A Study of the Chaotic Making and Marketing of Atoll K

The 50-plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies

Investor Relations ― Principles and International Best Practices in Financial Communications

Determann's Field Guide to Data Privacy Law ― International Corporate Compliance

Here We Are: The International Career Couple Handbook

International Place Branding Yearbook 2012—Managing Smart Growth & Sustainability

Cases on Global Competencies for Educational Diplomacy in International Settings

Investor Relations: Principles and International Best Practices of Financial Communications

International Business Acquisitions ― Major Legal Issues and Due Diligence

Michigan State University Contributions to International Business and Innovation

The Future of Accessibility in International Higher Education

Strategic Talent Management ― Contemporary Issues in International Context

Irish Food Law ― European, Domestic and International Frameworks

Principles and Practice of Social Marketing:An International Perspective

Pharmaceutical Innovation：Incentives, Competition, and Cost-Benefit Analysis in International Perspective

Principles and Practice of Social Marketing:An International Perspective