商務英語閱讀教程 第一冊（簡體書）

《商務英語閱讀教程》是北京理工大學出版社高等學校精品課程規劃教材，也是項目式教學課程開發研究成果之結晶。項目式教學是行動導向教學的實現形式，是基於工作過程的課程觀，體現工學結合的特點，構建“工學結合”的教學模式以全面提高學生的職業能力素質。
本教材將學生應該掌握的技能由淺入深地融入到不同的項目中，每個項目先是情景導人，然后陳述項目的目標和內容，接下來細分兩個任務，包括閱讀技巧和實際案例，做到了主題清楚、任務明確。

Module One Inter-cultural Communication
Task One Analyzing Sentence Structures
Task Two Inter-cultural Communication
Module Two Business Etiquette
Task One Guess the New Words Through Context
Task Two Business Etiquette
Module Three Company Culture
Task One Analyzing Long Sentences
Task Two Reading-centered Activities
Module Four Human Resources Management
Task One Identifying the Main Idea in Sentences
Task Two Human Resources Management
Module Five Company Performance
Task One Identifying the Main Idea in a Paragraph
Task Two Company Performance
Module Six Brand Power
Task One Reading Between Lines
Task Two Brand Power
Module Seven Marketing
Task One Identifying Reference
Task Two Marketing
Module Eight Advertising
Task One Predicting the Next
Task Two Advertising
Module Nine E-commerce
Task One Skimming
Task Two E-commerce
Module Ten Successful Entrepreneurs
Task One Scanning
Task Two Successful Entrepreneurs
Suggested Keys