Designing for How People Think ― Using Brain Science to Build Better Products
商品簡介
Understanding the mind of a customer is essential for any product or service designer. True, some designers can perceive what their customers need or want, but in the era of artificial intelligence, augmented cognition, and "thinking" designs, intuition isn’t enough.
With this practical guide, you’ll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this concept, you’ll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.
- Understand the inner workings of customers’ minds to deliver competitive augmented reality, AI, and thinking products
- Learn key brain systems involved in generating an experience through a product or service
- Collect the right data to understand the entirety of an experience and put that data to the best use
- Learn concrete ways to improve your products or services based on psychology and neuroscience
- Bridge the gaps between cognitive science, UX, behavior change, AI, and augmented reality
作者簡介
John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.
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