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中小企業管理:創業的觀點(Longenecker/)
滿額折
1.作者陣容堅強:作者群長期任教於以創業聞名的Baylor大學,不僅學術資歷完整,更兼具豐富的實務經驗。Petty是大學創業學程主任,具中小型與新創企業財務專長;Palich擅長創業和策略管理,是大學創業學程副主任,並擁有多家跨產業的自營事業;Hoy則為企業與技術創新中心主任,是國際知名創業創新和家族企業研究權威,曾擔任多所大學的商學院院長;2005年辭世的Longgenecker是本書元老級作者,畢生著作無數,曾擔任「小型企業國際學會」主席。2.強調創業觀點:經營中小企業亟需維持高度的創業精神與創新觀念。本書可貴之處在於以「創業觀點」為主軸,闡述中小企業之管理觀念與技術。3.理論實務兼具:書中除說明企業管理的基本原理外,章首的「焦點小故事」是以中小企業的真實案例說明該章題旨,讓讀者可收提綱挈領之效。文中的「美夢成真」專欄,更讓讀者藉由傑出創業家的經驗傳承獲益。4.內容架構精要:全書分別針對:(1)創業精神與生涯,(2)營運計畫撰寫,(3)銷售成長策略,(4)營運成長管理等四個層面加以探討,內容豐富,更扣緊中小企業管理的知識軸心,相當適合有志創業者和企業管理學習者研讀;對已經投入中小企業的管理者,若能抽空展讀此書,更能因經驗的延伸而深受啟發。
定價:820 元, 優惠價:1 820
庫存:1
Foundations of Finance
作者:Arthur J. Keown; John D. Martin; J. William Petty  出版社:Pearson Education (US)  出版日:2019/02/15 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Foundations of Finance ─ The Logic and Practice of Financial Management
作者:Arthur J. Keown; John D. Martin; J. William Petty  出版社:Pearson College Div  出版日:2016/04/09 裝訂:精裝
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not tran
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Foundations of Finance ─ The Logic and Practice of Financial Management
作者:Arthur J. Keown; John D. Martin; J. William Petty  出版社:Pearson College Div  出版日:2016/01/25 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Foundations of Finance, Global Edition
滿額折
作者:Arthur J. Keown; John D. Martin; J. William Petty  出版社:Pearson Education Limited  出版日:2019/08/22 裝訂:平裝
定價:3629 元, 優惠價:95 3448
無庫存,下單後進貨(到貨天數約45-60天)
Foundations of Finance, Global Edition
作者:Arthur J. Keown ; John D. Martin ; J. William Petty  出版社:Pearson  出版日:2016/08/31 裝訂:平裝
The Five Key Principles for the Foundations of Finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem ex
缺貨無法訂購
Foundations of Finance
作者:Arthur J. Keown; John D. Martin; J. William Petty  出版社:Pearson College Div  出版日:2016/01/24 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Foundations of Finance
作者:Arthur J. Keown; John D. Martin; J. William Petty  出版社:Pearson College Div  出版日:2016/01/25 裝訂:精裝
For undergraduate courses in Corporate Finance. Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exe
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Value-Based Managment with Corporate Social Responsibility
作者:John D. Martin; J. William Petty; James S. Wallace  出版社:Oxford Univ Press USA  出版日:2009/08/19 裝訂:精裝
As the first decade of the 21st century winds down we have seen a sea change in society's attitudes toward finance. The 1990s can best be described as the decade of shareholder supremacy, with each fi
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Small Business Management ─ Launching & Growing Entrepreneurial Ventures
滿額折
作者:Justin G. Longenecker; J. William Petty; Leslie E. Palich; Frank Hoy  出版社:Cengage Learning  出版日:2016/01/08 裝訂:精裝
Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text
定價:1400 元, 優惠價:1 1400
無庫存,下單後進貨(採購期約4~10個工作天)
Small Business Management: Launching & Growing Entrepreneurial Ventures
作者:Justin G. Longenecker; J. William Petty; Leslie E. Palich; Carlos W. Moore  出版社:South-Western Pub PBKSOHAL  出版日:2009/09/25 裝訂:精裝
We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Small Business Management
作者:Justin G. Longenecker; J. William Petty; Leslie E. Palich; Frank Hoy  出版社:Cengage Learning  出版日:2013/09/26 裝訂:精裝
Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneu
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Small Business Management
作者:Justin G. Longenecker; J. William Petty; Leslie E. Palich; Francis Hoy  出版社:Cengage Learning  出版日:2011/09/28 裝訂:精裝
Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16E provides the practical c
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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