This comprehensive collection, edited by two pioneers of e-commerce, presents thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include eva
How does information affect economic relations? What of the strategic issues surrounding the use of information: the make-buy-or-copy decision; the working and failure of markets; and the important ro
Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate fro
