管理决策：理論與實踐（簡體書）

Globalization, the economic uncertainties, and the explosive growth of information and　communication technologies have transformed the business world radically. A constant pres-　sure on companies to reduce costs while improving quality, efficiency, service and innova-tion, is on the daily agenda. In this complex and continuously evolving environment, a　companys ability to react to the challenges becomes of vital importance.
In this new business reality, managers must have the ability to make decisions quicklyand thoroughly, by taking evidence into account, and evaluating consequences and alterna-tive plans in terms of growth, profitability and acceptable risk. In today-s environment, be-ing able to make good and fast decisions in all areas of business, including financial and riskmanagement, marketing strategy and customer understanding, production and logistics, pro-curement and supply chain management, human resources management and development,IT-based process redesign, is becoming strategically important.

PART 1 THE FUNDAMENTALS OF MANAGERIAL DECISION MAKING
CHAPTER 1 INTRODUCTION TO MANAGEMENT SCIENCE
CHAPTER 2 AVOIDING BAD DECISIONS:THE Methodolgy Decision Making
PART 2 MODELS IN MANAGERIAL DECISION MAKING
CHAPTER 3 LINEAR PROGRAMMING
CHAPTER 4 USING SOL VER TO SOL VE LINEAR PROGRAMMING PROBLEMS
CHAPTER 5 SENSITIVIY ANALYSIS IN LINEAR PROGRAMMING
CHAPTER 6 INTEGER PROGRAMMING
CHAPTER 7 MULTI-CRITERIA DECISION MAKING
CHAPTER 8 STATISTICAL METHODS IN DECISION MAKING
CHAPTER 9 DECISION ANALYSIS
CHAPTER 10 SIMULATION
PART 3 IMPLEMENTING MANAGEMENT SCIENCE IN PRACTICE
CHAPTER 11 GETTING TO KNOW YOUR CUSTOMER
CHAPTER 12 MARKETING AND SALES MANAGEMENET
CHAPTER 13 PRODUCTION AND INVENTORY MANAGEMENT
CHAPTER 14 NETWORKS AND TRANSPORT PROBLEMS
CHAPTER 15 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
CHAPTER 16 MANAGING INVESTMENTS
CHAPTER 17 MANAGING UNCERTAINTY IN FINANCE
CHAPTER 18 HUMAN RESOURCES MANAGEMENT
CHAPTER 19 ORGANIZATIONAL REDESIGN
CHAPTER 20 USING MANAGEMENT SCINENCE IV THE WORLD