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商品簡介
本書從文化學角度運用定性分析、定量分析、符號研究等方法對2002 年美國雜志廣告中的女性形象作了全方位的研究，揭示了美國后現代消費社會中廣告女性形象再現所呈現的多音並存現象及女性身份意義的多樣性和復雜性，同時凸顯了女性構筑自身身份意義的能動性。據此，作者認為消費社會給重新想象女性主義政治提供了啟示。
作者簡介
丁少彥，博士。1983年考入廣州外國語學院英語系，1990年于該校英美文學專業獲碩士學位，并曾在英國愛丁堡大學英國文學系和香港大學美國文化研究中心作訪問學者。2005年獲廣東外語外貿大學比較文化專業博士學位，現于該校英語語言文化學院從事媒體／視覺文化方面的教學與研究工作。目前的興趣是美國媒體文化、環一本化時代的中國媒體文化研究。
目次
Chapter 1 Introduction
1.1 Literature Review
1.1.1 Advertising as Meaning Construction
1.1.2 Theorizing the Meaning of Women:From Construction to Power
1.2 Photography and the Female Body
1.3 Methodology
1.4 Unfolding History and Magazines
1.5 Structure
1.6 Selection
Chapter 2 The Discourse of Women
2.1 Femininity in the U.S.: A Content Analysis
2.2 The Meaning of Products: A Qualitative Analysis
2.3 The Discourse of the Marginalized:A Semiotic Study
2.4 Ad Representation as Framed by White Supremacist Capitalist Patriarchy
Chapter 3 The Play of Meaning
3.1 Identity as Articulation
3.2 The Meaning Play
3.3 Meaning and the Political Economy of Desire
Chapter 4 Beyond the Mirror
4.1 Reexamining the Mirror
4.2 Fragmentations of Images and Empowerment
4.3 The Fragmented Mirror
Chapter 5 Remapping and Re-imagining Feminist Politics
5.1 Remapping and Reinterpreting Feminist Politics
5.2 Reimagining Everyday Poetics
5.3 Toward Pedagogical Action: 'The World as Classroom'
Chapter 6 Conclusion
Bibliography
Appendix Ads Selected from American Magazines
1.1 Literature Review
1.1.1 Advertising as Meaning Construction
1.1.2 Theorizing the Meaning of Women:From Construction to Power
1.2 Photography and the Female Body
1.3 Methodology
1.4 Unfolding History and Magazines
1.5 Structure
1.6 Selection
Chapter 2 The Discourse of Women
2.1 Femininity in the U.S.: A Content Analysis
2.2 The Meaning of Products: A Qualitative Analysis
2.3 The Discourse of the Marginalized:A Semiotic Study
2.4 Ad Representation as Framed by White Supremacist Capitalist Patriarchy
Chapter 3 The Play of Meaning
3.1 Identity as Articulation
3.2 The Meaning Play
3.3 Meaning and the Political Economy of Desire
Chapter 4 Beyond the Mirror
4.1 Reexamining the Mirror
4.2 Fragmentations of Images and Empowerment
4.3 The Fragmented Mirror
Chapter 5 Remapping and Re-imagining Feminist Politics
5.1 Remapping and Reinterpreting Feminist Politics
5.2 Reimagining Everyday Poetics
5.3 Toward Pedagogical Action: 'The World as Classroom'
Chapter 6 Conclusion
Bibliography
Appendix Ads Selected from American Magazines
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