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Strategy Express 2E
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商品簡介
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
作者簡介
John Middleton and Bob Gorzynski are co-Directors of the UK Centre for Strategic Thinking, launched in March 2006 as a national centre to promote self-knowledge through strategic thinking, and to help people resolve personal and Organisational issues that can often only be resolved by a shift to a new level of thinking. They can be contacted at info@centreforstrategicthinking.org
目次
01 Introduction to Strategy.
02 Definition of Terms: What is a Strategy?
03 The Evolution of Strategy.
04 The E-Dimension.
05 The Global Dimension.
06 The State of the Art.
07 Strategy in Practice.
08 Key Concepts and Thinkers.
09 Resources.
10 Ten Steps to Making Strategy Work.
Frequently Asked Questions (FAQs).
About the Authors.
Index.
02 Definition of Terms: What is a Strategy?
03 The Evolution of Strategy.
04 The E-Dimension.
05 The Global Dimension.
06 The State of the Art.
07 Strategy in Practice.
08 Key Concepts and Thinkers.
09 Resources.
10 Ten Steps to Making Strategy Work.
Frequently Asked Questions (FAQs).
About the Authors.
Index.
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