商貿英語寫作教程（簡體書）

《商貿英語寫作教程》具有以下特點：一、精選的內容具有實用性，涵蓋：商貿英語信函的設計、商貿英語信函的寫作原則、商貿英語信函種類、如何建立貿易關係、請柬、普通公文、廣告、通告、公告、通知、求職信、簡歷、招聘、名片、啟事、證書等。這些都是生活中用得上的知識，充分體現了“教材內容符合實際需要的原則”。二、寫作的內容重點主要有三個部分：突出寫作要點，列出實例，設計練習。由此可見，全書內容突出理論與實踐相結合，以理論指導寫作實踐的編寫精神。

Chapter One Writing of Business Letters （商貿信函寫作）

Section 1 Writing Principles of Business Letters (商貿信函寫作原則)
1. Functions of Business Writing (商貿寫作功能)
2. Principles for Effective Business Writing (商貿寫作有效原則)
3. Adapting to Modern Changes in Business Writing (商貿寫作適應現代的變化)
4. Suggestions for Writing Techniques (寫作技巧建議)
5. Basic Patterns of Business Writing (商貿寫作基本模式)

Section 2 Layout of Business Letters (商貿信函設計)
1. Letter Structures and Placement (信函結構)
2. Format of a Business Letter (商貿信函格式)
3. Envelope Addressing (信封地址)

Chapter Two Establishment of Business Relations (建立商貿聯系)
1. Seeking New Trade Companions (尋求新的貿易伙伴)
2. Introduction of Export Commodities (出口商品介紹)
3. Proposing Exporting Business (主動聯系出口業務)
4. Transmitting Business Relations (轉辦業務關係)
5. Sales (推銷)

Chapter Three Letter Kinds (信函的種類)
1. Main Points of Applying a Trade (申請交易的要點)
2. Inquiry (詢盤)
3. Offer (報盤)
4. Counter Offer (還價)
5. A Letter of Acceptance (承諾函)
6. A Letter of Order (訂貨函)
7. Accepting a Letter of Order (接受訂單)
8. Insurance (保險)
9. Shipment (裝運)
10. Payment (支付)
11. Claim (索賠)
12. Settlement of a Claim （同意理賠）
13. Agency (代理)
14. Sales Promotion (促銷)

Chapter Four Invitation (請柬)
1. Luncheon and Supper Invitation and Acknowledgement (午宴、晚宴的請柬及回柬)
2. Party Invitation and Acknowledgement (聚會請柬及回柬)
3. Dance Invitation and Acknowledgement (舞會請柬及回柬)
4. An Invitation of a Wedding (婚禮請柬)
5. An Invitation of an Export Commodities Fair (出口商品交易會請柬)
6. An Invitation of the Ceremony of the Founding of the Institute (邀請參加校慶典禮的請柬)
7. An Invitation of an Inauguration of an Industrial Exhibition (邀請參加工業展覽會的請柬)

Chapter Five Ordinary Official Document (普通公文)

Section 1 Format of Contract (合同格式)

Section 2 Memorandums (備忘錄)
1. Notification Memo (通知函)
2. Policy Memo (政策函)
3. Recommendation Memo (建議函)

Section 3 A Letter of Introduction (介紹信)

Chapter Six Advertisement (廣告)
1. Inquiries about Advertising (詢登廣告)
2. Recommending Business Lines or Services on the Paper (業務介紹)

Chapter Seven Notice and Proclamation (通知、通告)

Section 1 Notice （通知）
1. Business Notice (商業通告)
2. Notice of Change of Name (更名通告)
3. Relocation Notice (遷址通告)
4. Opening Notice (開業通告)
5. Notice of Invitation for Bids (招標通告)
6. Notice of Opening an Exhibition (舉辦展覽會通告)

Section 2 Ordinary Notice （普通通知）
1. An Ordinary Notice (普通通知)
2. Notice about a Report Meeting (舉辦報告會通知)
3. Meeting Notice (召開會議通知)
4. Notice of an Open Class (舉行公開課通知)
5. Notice about a Visit (參觀活動通知)

Section 3 Notices （公告）
1. Lost （遺失啟事）
2. Found (招領啟事)
3. Corrections (更正啟事)
4. Notice of Soliciting Opinions from the Readers (征求意見通知)
5. Receptionists Wanted (招聘接待員)
6. Bewaring of Imitation (警告假冒)

Section 4 Proclamation （公告）
1. Proclamation of Election Results (選舉結果公告)
2. Press Communique (新聞公告)
3. Proclamation of Appointment (任命公告)

Chapter Eight A Letter of Applying for a Job, Resume and Visiting Cards (求職信、簡歷和名片)

Section 1 Letters of Applying for a Job （求職信）

Section 2 Resume (簡歷)
1. Resume of Applying for a Job (求職簡歷)
2. Resume in Functional Format (功能式簡歷)
3. English Personal Details for Application (英文申請表個人信息)

Section 3 Certificate and Letters of Recommendation (證書與推薦信)
1. Resume Certificate (簡歷證書)
2. Schooling Record Certificate (學歷證書)
3. Graduation Certificate (畢業證書)
4. Letters of Recommendation (推薦信)

Section 4 Cards (名片)
1. Ordinary Cards (普通名片)
2. Greeting Cards (賀卡)
3. Cards with Accompanying Gift （贈物卡片）

參考答案