商品簡介
Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door?
Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed?
With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice.
"Make My Marketing Work" is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success.
With it, you’ll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you’ll discover how to tactically apply your strategy in the real world so you can win more customers and make more money.
作者簡介
ALEX READ
As a seasoned entrepreneur, and recipient of the Business In Vancouver "40 Under 40" award, Alex owns several successful businesses across North America.? These include a number of hyper-growth franchises with 1-800-GOT-JUNK?, the extremely popular Millionaire Prep School and the fast growing Make My Marketing Work. ?
Alex brings to everything a wealth of international business and leadership experience having worked in several countries around the world.? These include such places as the UK, Australia, New Zealand, Bahrain and Canada.? Previously in his career he has worked in a variety of senior leadership roles for companies such as American Express and 1-800-GOT-JUNK?.
His primary career focus has been in Marketing and Operations, especially in fast growing privately held companies.? During this time Alex has developed a passion for increasing organizational effectiveness through clear and transparent leadership.? With an in-depth understanding of entrepreneurial hyper-growth enterprise, Alex is able to create calm out of chaos and lead an organization to new plateaus of success.
Alex holds an honors degree in Marketing and is an avid volunteer working on many youth development projects.
PAUL KEETCH
A lifelong entrepreneur, Paul started his first business at the age of 13, selling personalized gifts door-to-door and has never looked back.? He has owned several successful businesses including Web Design and Artist Management companies.
His professional career has focused primarily on helping fast-moving, entrepreneurial tech-and knowledge-based companies focus their vision, develop strategic goals and the tactical plans to achieve them.
Paul has had the very good fortune to work with some of the world’s thought leaders, including Dr. Deepak Chopra, Dr. Brian Greene and Dr. David Suzuki, among countless others.
Most recently, Paul has used his marketing expertise in a consulting role for high-level entrepreneurs including Mark Victor Hansen (co-creator, Chicken Soup for the Soul) and Christine Comaford (author, Rules For Renegades).
His commitment to helping ordinary individuals achieve extraordinary results, his passion for growth and his dedication to making work both fun and profitable has led Paul to co-found organizations such as Make My Marketing Work and Millionaire Prep School.
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