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This User Friendly Guide Offers a clear and comprehensive review of the types of careers available to today's graphic and new media designers. Drawing on years of experience at the top of the field, Steven Hellet covers the major design industries---web, television, film, and publishing---as well as advertising, corporate, editorial, and other key design disciplines. This Fourth Edition has been fully updated and newly designed to include contemporary coverage on the digital revolution, as well as on new approaches to book design information design, packaging design, design management enterpreneurship, and educational options. Complete with dozens of Interviews with leading graphic designers and hundreds of striking illustration. Becoming a Graphic Designer, Fourth Edition cotinues to be an invaluable resource for anyone interested in launching---or revitalizing---a graphic design career.
Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more.
Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.
The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance.
Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more.
Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.
The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance.
Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
作者簡介
Steven Heller served as senior art director of the New York Times Book Review. He is currently co-chair of the School of Visual Arts MFA design program as well as Editor of the AIGA Journal of Graphic Design. He has written over 130 books on design and has been a contributor or contributing editor to nearly twenty-five magazines, Including Print, Eye, and Baseline. He writes the "Visuals" column for the New York Times Book Review and "Graphic Content" for T: The New York Times Style Magazine online.
Teresa Fernandes is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.
Teresa Fernandes is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.
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