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E-business Applications for Product Development and Competitive Growth: Emerging Technologies
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This collection explores the expanding use of different information and communication technologies by small and medium-sized businesses, and identifies strategies businesses can adopt to become more competitive. The contributors propose a model-driven approach to process-aware web applications, a multi-agent system that classifies web pages about a restricted domain, a semantic framework for personalizing news services, and the keys to successful website development. Other topics of the 20 papers include consumer responses to privacy protection measures, e-business adoption in Indian firms, the construction of corporate image, product choice for multi-channel retailers, and the final price in online auctions. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
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