TOP
0
0
即日起~7/10,三民書局週年慶暖身活動,簽到拿好禮!
International Media Communication in a Global Age
滿額折

International Media Communication in a Global Age

商品資訊

定價
:NT$ 3299 元
領券後再享89折起
無庫存,下單後進貨(到貨天數約45-60天)
可得紅利積點:98 點
相關商品
商品簡介
作者簡介

商品簡介

This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications.

With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

作者簡介

Guy J. Golan is an assistant professor in the Department of Communication of Seton Hall University. He completed his Masters degree in New York University and his doctorate from the University of Florida. Golan’s research focuses on international communication, political communication, media effects and social media. Prior to entering academia, Golan worked as a political campaign professional in Israel.
Wayne Wanta holds the Welch-Bridgewater chair at the Oklahoma State University. He is a former president of the Association for Education in Journalism and Mass Communication, which awarded him the Krieghbaum Under-40 for outstanding contributions to teaching, research and service. He has more than 150 refereed journal articles and convention papers and has lectured and delivered research presentations in 32 different countries. His research has been published in Egypt, Poland, Slovakia, Germany and Argentina. Prior to teaching at Missouri, Florida, Oregon and Southern Illinois, he received Ph.D. and master’s degrees from the University of Texas and a B.A. from the University of Wisconsin.
Thomas J. Johnson is the Marshall and Sharleen Formby Regents Professor in convergent media and a professor of journalism in the College of Mass Communications at Texas Tech University. His research interests are public opinion and political communication research, particularly the role of new media in presidential elections. More recently, he have concentrated on how people use the Internet and its components such as blog and social network sites He has also studied what effect online media have on individuals and examined credibility of both U.S. and foreign media.

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

定價:100 3299
無庫存,下單後進貨
(到貨天數約45-60天)

暢銷榜

客服中心

收藏

會員專區