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The modern science of complexity has revealed how fish, birds, bees, and ants use swarm intelligence to guide group movements and to help in the search for food and shelter. Used by humans, swarm intelligence capitalizes on the diversity of our families, our groups of friends, our business contacts, and our social acquaintances to help us make better decisions. In The Perfect Swarm, Len Fisher shows how we can use swarm intelligence to start a craze, to work better in committee and get more from our social networks, or even know when we should change our minds.
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Len Fisher, PhD, is author of Rock, Paper, Scissors, Weighing the Soul, and How to Dunk a Doughnut, which was named Best Popular Science Book by the American Institute of Physics. He has been featured in Newsweek, the Washington Post, and Scientific American. He lives in Wiltshire, England, and Blackheath, Australia.
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