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Entrepreneurship: An International Introduction
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Entrepreneurship: An International Introduction

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:NT$ 10800 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.

This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping the processes of entrepreneurship. Topics include:





Main processes of entrepreneurial venture creation, innovation and growth

Operational steps characterizing processes of entrepreneurship

Establishing and realizing entrepreneurial ventures

Core processes and practices of entrepreneurship




With case studies and interviews with entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from other titles, providing students and practitioners alike with a unique perspective on this subject.

A companion website featuring: a lecturer's guide, with extra assignments and links to videos, PowerPoint slides for teaching uses and a questionnaire with detailed feedback for students, is available at: http: //cw.routledge.com/textbooks/9780415561...

作者簡介

Dafna Kariv is a senior lecturer, researcher and the director of the TempusBiz project and 'Young Entrepreneurs' at the College of Management, Academic Studies, Rishon LeZion, Israel and is a member of the Chair of Entrepreneurship at HEC, Montreal, Canada. Her research interests include entrepreneurship, gender and cross-national research. She has published in highly-ranked journals and a paper was chosen for the Outstanding Paper Award for Excellence 2009.

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定價:100 10800
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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