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作者簡介
商品簡介
The success of the German automotive industry has effects worldwide, and serves as a model for management, marketing, branding, innovation and clear strategic aims. Practitioners Gottschalk and Kalmbach and their contributors describe the major challenges to achieving this status, including the fact that the automotive industry sets the course for the global economy, the industry is moving to a new round of enterprise, and globalization is itself a challenge. They describe the challenge of the value chain and technological progress as well as capturing value along the product's life cycle, and give case studies illustrating partnerships, brand differentiation, the new impetus of General Motors, electronics, sustainability, clean diesel, and challengers from emerging regions of development. The result is not only a clear assessment of an industry that will continue to thrive, but also a narrative of how managers in other industries and nations can take the efficiency and clear thinking of German car manufacturers and apply it to their own situation. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Dr. Bernd Gottschalk is the President of the Organization?of Motor Vehicle Manufacturers?(OICA). He is also President of the German Association of the Automotive Industry (VDA).
Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms.
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