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Internet Retailing: A Practitioner's Guide
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Internet Retailing: A Practitioner's Guide

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:NT$ 978 元
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90880
無庫存,下單後進貨(到貨天數約30-45天)
可得紅利積點:26 點
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作者簡介

商品簡介

Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affecting the way consumers shop online, and what retailers can do about that. It examines the impact of social media on internet retailing and on the latest trands in online merchandising. It looks at the growth of online retail, both past and projected. International case studies and interviews with leading global retailers punctuate Clelland's account.

作者簡介

Sarah Clelland is Marketing Manager for Snow Valley, an e-commerce consulting firm and?techology provider.? For over ten years, she has worked with retailers to set up and grow their online businesses.? Her clients include Clarks Shoes and Levi's.

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優惠價:90 880
無庫存,下單後進貨
(到貨天數約30-45天)

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