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作者簡介
商品簡介
Starting a business from scratch is an exciting but daunting endeavor. Starting a Successful Business is a one-stop reference for advice on getting a new business up and running. It shows readers how to make their business a success, how to avoid making costly mistakes, and how to save time and money in the process. The new sixth edition covers every aspect of running a business, including laying the basic foundations, controlling and raising money, and managing operations, employment, risk management, and growth. Including information on opportunities created by the internet, Starting a Successful Business contains all the advice prospective business owners need before starting their own company in today's competitive business environment.
作者簡介
Michael J. Morris teaches at the Open University Business School and has extensive experience consulting to small firms. He is also the author of The First Time Manager (Kogan Page).
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