E-BUSINESS PRIVACY AND TRUST：PLANNING AND MANAGEMENT STRATEGIES

Protect your customers-and your business-with these essential "rules of the road" for maintaining Web site security

Any company planning to do business on the Internet today must first become fully knowledgeable about the legal issues pertaining to consumer privacy and security, or risk severe financial penalties and loss of customer loyalty. In addition to making a Web site easy to navigate and transactions simple to manage, Web site developers must also make it secure. Failure to do so may result in legal action and irreparable damage to a company's reputation.

E-Business Privacy and Trust is a clear, easy-to-follow handbook that outlines the legal aspects of maintaining privacy and security on the Web and shows today's businesses how to protect themselves by building basic guidelines into their e-business development strategies. The author, an expert on the subject of computer law, provides a complete overview of privacy law, security systems, and various ways today's businesses can protect themselves and their customers online, whether they're doing business locally or globally.

In an environment fraught with potential pitfalls, E-Business Privacy and Trust will help every e-business owner, financial professional, and IT expert confidently reap the benefits of doing business on the Web while providing the level of security, confidentiality, and service your customers and your company demand.

PAUL SHAW is the editor and publisher of Computing and Communications: Law and Protection, Communications: Law and Protections, and Assets Protection, periodicals with a circulation of more than 4,000. He is also the coauthor of Avoiding Cyber Fraud in Small Businesses: What Auditors and Owners Need to Know, also published by John Wiley.

Preface.

Marketing Versus Privacy.

A Primer on Privacy Law.

Healthcare Law Mandates Security and Privacy.

Privacy of Personal Financial Information.

Internet Privacy for Children.

European Union Privacy Protection Mandate.

Information Privacy and Compliance Programs.

Internal Protection Controls.

Creating and Communicating Policies.

Digital Signatures Liberate Electronic Commerce.

Biometric Security Systems.

Encryption Security for Electronic Commerce.

Protecting Proprietary Information.

Secrecy and Noncompete Agreements.

Computer Insurance: Risks and Protection.

Audit Checklists and Monitoring.

Glossary.

Selected References.

Selected Websites.

Index.