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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
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"Comprehensive and comprehensible! Recent graduates, freelance designers, those about to go `on their own,' and veteran designers who have never truly understood how to put a value on their work will benefit from this excellent book. Personal business anecdotes give life to information that often causes the eyes of `creatives' to glaze over. This could be the most valuable book in your design library."---Fred Niles, Chair of the Department of Visual Arts, University of Dayton
"Straightforward, sprinkled with just the right amount of humor, and packed full of clear, useable information, Theo Williams' pearls of wisdom belong on every graphic designer's bookcase, right next to Graphic Artists Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry."---Linda Souders, Souders Engst Design
This comprehensive guide to graphic design is packed with useful, creative methods for creating a profitable graphic design business. Veteran designer Theo Stephan Williams covers all of the details, from setting rates and dealing with competitors' pricing to establishing and managing budgets and positioning the brand of the firm. This third edition has also been updated to include additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers. Readers will discover how to
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting features clearly written advice and first-hand experiences that will be indispensable to both professional and aspiring designers.
"Straightforward, sprinkled with just the right amount of humor, and packed full of clear, useable information, Theo Williams' pearls of wisdom belong on every graphic designer's bookcase, right next to Graphic Artists Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry."---Linda Souders, Souders Engst Design
This comprehensive guide to graphic design is packed with useful, creative methods for creating a profitable graphic design business. Veteran designer Theo Stephan Williams covers all of the details, from setting rates and dealing with competitors' pricing to establishing and managing budgets and positioning the brand of the firm. This third edition has also been updated to include additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers. Readers will discover how to
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting features clearly written advice and first-hand experiences that will be indispensable to both professional and aspiring designers.
作者簡介
Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphics firm whose international client-base has included Universal Studios Hollywood, the Walt Disney Company, General Motors, and the Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration and Creative Utopia: 12 Ways To Realize Total Creativity, she has taught college courses in design theory and has spoken at conferences and seminars about pricing, budgeting, and communication in the creative industry. She and her family live in Los Olivos, California.
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