Legends in Marketing
商品資訊
系列名：Legends in Marketing
ISBN13：9788132105206
出版社：SAGE Publications UK
作者：Jagdish N. Sheth
出版日：2011/03/09
裝訂：精裝
規格：25.4cm*21cm*25.4cm (高/寬/厚)
商品簡介
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in the application of theory and philosophy of science in marketing, Dr. Hunt is one of the most cited scholars of marketing.
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