GUERRILLA P.R. WIRED
- ISBN13：9780071382311
- 出版社：Mcgraw-Hill; Inc.
- 作者：MICHAEL LEVINE
- 裝訂：精裝
- 出版日：2002/02/01
商品簡介
The long-awaited sequel to the bestselling Guerrilla PR
Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line--tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.
More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business--and doesn't want to spend thousands of dollars to get it. It details:
*How to break through the firewalls of print and broadcast media outlets
*Pitfalls and mishaps that lie in wait for the Web PR novice
*Stories of PR success from leading website developers, Web masters, editors, and producers
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