THE INTERACTIVE MARKETPLACE

Most e-commerce experts agree that lick-and-buy?shopping cart sites are fast becoming a thing of the past. Soon, the only e-businesses that will matter will be those which allow customers to custom design the products they buy.
At Ford, the Ford-Oracle AutoXchange site transformed Ford supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of e-business, BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer e-businesses, now and in the years ahead, are those built on interactive business-to-business platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans.

Keith T. Brown (Durham, NC) is Chairman of BuildNet, Inc., the home-building industry largest e-business, technology, and project management software company. A privately held company, BuildNet, Inc. manages the construction of approximately a third of all residential home construction in the U.S.