A Graphic Design Student's Guide to Freelance ─ Practice Makes Perfect
商品資訊
商品簡介
A complete guide to freelance graphic design?created specifically for design students
Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio?and make a little money at the same time.
A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.
This full-color guide is divided into sections that correspond to your particular skill level as a student?beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.
Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student's Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence.
Inside this book, you will learn to:
- Write a business plan
- Purchase key equipment
- Set rates and draw up contracts
- Find and manage clients
- Create and show concepts
- Market your company
- Expand your business
- Develop your portfolio
- And more
作者簡介
BEN HANNAM is an Assistant Professor in the Visual Communication Design Program at Virginia Tech and the founder of the design firm Accomplish Studios, LLC. He has won numerous awards for his graphic design work and teaching, and lectures internationally on topics such as freelance graphic design, graphic design pedagogy, and experiential learning environments.
目次
Preface ix
Acknowledgments xiii
1 INTRODUCTION
Filling in the Gaps in Your Education 2
Don’t Wait Until You Graduate 4
About This Book 6
2 WHY SHOULD YOU FREELANCE?
Balancing Creativity and Commerce 9
Escaping the Project Mode Mentality 10
Working for Money 18
Working for Trade 23
Enhancing Your Portfolio 24
Learning to Fail 25
Experience the Thrill of Owning a Business 27
3 PLANNING YOUR BUSINESS
Writing a Business Plan 30
Performing a SWAT Analysis 31
Identifying External Factors 39
4 I HAVE A BUSINESS PLAN. NOW WHAT?
Choosing a Business Name 43
Talk to a CPA & Fill Out Your LLC Paperwork 49
Applying For An Employer Identification Number 50
Opening a Business Checking Account 52
Getting a Business License 53
5 BEGINNER-THERE’S A FIRST TIME FOR EVERYTHING
Goals for Beginning Freelancers 55
Equipment to Purchase 56
How Do You Find Your First Client 60
What Type of Work Should You Do 61
Writing a Contract 68
Understanding What’s In Your Contract 70
Meeting Your Client 76
Creating Sketches & Concepts 78
Showing Your Client Your Sketches 82
Delivering Your Proof 83
Delivering The Final Product 86
Sending An Invoice 88
Lather, Rinse, Repeat 88
6 INTERMEDIATE-GAINING MOMENTUM
Goals for Intermediate Level Freelancers 91
Equipment to Purchase 92
How Do You Find Clients 96
What Type of Work Should You Do 109
Establishing an Internal Workflow System 116
Creating a Master Client List 116
Creating a Master Job Tracking List 117
Tracking Your Jobs 118
Archiving Your Work 120
Creating a Business Card 123
Working with Vendors 127
Managing Your Time 130
Documenting Your Process 131
Finding an Internship 137
Ethical Considerations 138
7 ADVANCED-STRETCHING YOUR WINGS
Goals for Advanced Level Freelancers 143
Equipment to Purchase 144
Types of Clients You Should Work With 149
Creating an Web Presence for Your Company 154
Planning For What Comes After School 156
Choosing the Right Portfolio For the Job 157
Choosing the Right Portfolio Pieces 163
Creating a Monthly Budget 169
Creating a PDF Portfolio 171
Submitting a PDF Portfolio 172
What to Say In Your Letter of Interest 173
8 MOVING FORWARD
Writing a Resume 183
Preparing For an Interview 191
Negotiating an Offer 200
Tips From Professionals 202
EPILOGUE 9
Looking Back on Your Experience 211
Index 215
Resources 219
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