職通商務英語聽說教程(附光碟)（簡體書）

Chapter 1 Seeking for Potential Clients
Unit 1 First Business Contact
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 First Contact
Part 2 Discussing in Detail
Part 3 Potential Client Analysis
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 2 B 2 B Communication
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Making a Business Call
Part 2 Company Visit
Part 3 Making a Business Appointment
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 3 Product Presentation
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 At a Fair
Part 2 In the Showroom
Part 3 The Product Launch
Section Ⅰ Data Bank
Section Ⅱ Leisure Time
Chapter 2 Business Consultation
Unit 4 Enquiries and Replies
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 In the Showroom
Part 2 Over the Phone
Part 3 On the Factory Tour
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 5 Offersand Counter-offers
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Lowering the Prices
Part 2 Offering Discounts
Part 3 Increasing Agency Commissions
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Chapter 3 Business Negotiation
Unit 6 Terms of Commodity
SectionⅠ Lead-in
Section Ⅱ Business Scenes
Part I Quality Control
Part 2 Packing Negotiation
Part 3 Quantity Negotiation
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 7 Transportation and Insurance
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Transportation
Part 2 Delivery
Part 3 Insurance
Section Ⅲ Data Bank
SectionⅣ Leisure Time
Unit 8 Pricing and Payment
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Initial Haggling
Part 2 Negotiating in Detail
Part 3 Terms of Payment
Section Ⅲ Data Bank
Section IV Leisure Time
Chapten 4 Conclusion of the Contract
Unit 9 Placing an Order
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Trial Order
Part 2 Repeat Order
Part 3 Telephone Order
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 10 Signing the Contract
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Drawing up a Draft Contract
Part 2 Alternating the Contract
Part 3 Signing and Contract
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 11 Quiz
Unit 12 Declaring at Customs
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Customs Formalities
Part 2 HS Code
Part 3 Declaration Documents
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Chapter 5 Post Contract Actions
Unit 13 After-sales Service
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Introduction to Service
Part 2 Customer Service
Part 3 Customer Feedback
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 14 Complaints and Claims
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Making Complaints
Part 2 Rejecting Claims
Part 3 Accepting Claims
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Chapter 6 Other Trade Forms
Unit 15 Agency
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Negotiation on Sole Agent Agreement
Part 2 Requirements of Sole Agency
Part 3 Signing the Sole Agent Agreement
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 16 Bids and Tenders
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Calling for a Bid
Part 2 Submitting a Bid
Part 3 Concluding a Tender
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Chapter 7 Business Skills in International Trade
Unit 17 Business Etiquette
Section Ⅱ Lead-in
Section Ⅱ Business Scenes
Part 1 Personal Etiquette
Part 2 Business Etiquette
Part 3 Cross-cultural Communication
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 18 Presentation Skills
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Making a Start
Part 2 Key Factors of a Successful Presentation
Part 3 Finishing Off
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 19 Skills for Successful Negotiation
Section Ⅰ Lead-in
Section Ⅱ Business Scenes
Part 1 Different Negotiating Styles of Different Cultures
Part 2 Proper Behaviors in Negotiation
Part 3 Negotiation Strategies
Section Ⅲ Data Bank
Section Ⅳ Leisure Time
Unit 20 Final Test
Words and Expressions