Marketing Your Library—Tips and Tools That Work
- ISBN13：9780786465439
- 替代書名：Marketing Your Library
- 出版社：McFarland & Co Inc Pub
- 作者：Carol Smallwood (EDT); Vera Gubnitskaia (EDT); Kerol Harrod (EDT); Michael Germano (FRW)
- 裝訂／頁數：平裝／221頁
- 規格：24.8cm*17.1cm*1.3cm (高/寬/厚)
- 出版日：2012/02/28
定 價：NT$ 3025 元
無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：90 點
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Smallwood, a librarian, author, and editor, et al. collect 25 case studies from public, school, academic, and special librarians from the US to illustrate marketing strategies to new and experienced librarians, academics, friends of the library, and board members. With tips and information on planning and execution, case studies detail fundamental ideas, personal selling, brand management for information services, a library messaging campaign, international perspectives, community outreach, small and rural public libraries, marketing through charitable causes, community partnerships, blending traditional marketing with recruitment to the profession, communicating with the media, social media, student advocacy groups, marketing library instruction, fairs, and other topics. Annotation Ac2012 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Carol Smallwood is the author or editor of numerous books and journal articles. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia is a reference librarian at Valencia College, Winter Park, Florida. She has worked in public and academic libraries in Russia and the United States, and has delivered presentations at Florida Library Association and Florida Literacy conferences. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.
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