Graphic Design History ─ A Critical Guide

A Fresh Look at the History of Graphic Design

Graphic Design History, 2^nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.

With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. The MySearchLab with eText provides students and professors a new and exciting way to view Graphic Design History. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition.

A better teaching and learning experience

This program will provide a better teaching and learning experience– for you and your students. Here’s how:

• Personalize Learning — The new MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
• Improve Critical Thinking — Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design.
• Engage Students — Timelines and images with detailed captions easily highlight relevant information for students.
• Support Instructors — New MySearchLab with eText and high resolution PowerPoint are available for this text.

Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost).

Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists’ Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.

Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.