國際商務英語（簡體書）

《高職高專國際商務專業工學結合規劃教材：國際商務英語》的編寫充分考慮了高職高專學生的知識結構和能力層次，強調以培養學生職業能力為特點，在學習商務基礎知識的基礎上，注重提高學生運用英語的交際能力和處理業務的技能，培養學生用英語捕捉經濟信息的能力。按照實際商務運作程序和崗位職責內容，整合傳統的商務英語教學內容，從國際商務實踐活動的角度設計模塊化教學的新模式。
《高職高專國際商務專業工學結合規劃教材：國際商務英語》按照叢書編寫的要求，每個模塊都安排了“知識單元”、“能力單元”和“教學做一體化訓練”。實踐教學內容以商務領域從業人員所需要的職業技能為核心，堅持理論與實踐的銜接和融合。教材的編寫注重系統性和靈活性結合，十個模塊既相對獨立，又有一定的聯繫，從宏觀到微觀，從理論到實踐。教師安排教學時，既可以按照順序逐一學習各個模塊，也可以根據學生實際情況抽取相應模塊，具有較強的個性化特點，符合“因材施教”的基本教育理念。
本教材的使用對象為國際商務、商務英語，以及其他經濟管理類專業的學生。．

時啟亮，“國際商務英語”子課題負責人，上海東海職業技術學院商貿學院院長，經濟學教授，講授商務英語、網絡營銷等課程，並負責對學生進行商務英語實訓指導。編寫和翻譯出版了教科書和譯著10餘本，發表學術論文20餘篇。自2002年起，先後在中國香港、美國、韓國、日本等地講學或參加國際學術會議和交流。主持和參與過的研究項目有“電子商務概論課程建設與創新”（2005年，上海市教委項目），“網絡經濟環境下上海區域競爭力研究”（2006年，上海市教委項目），“教育部與商務部電子商務案例調研”（2007年，商務部項目）。
主要兼職和榮譽有：
．2005年上海市精品課程《電子商務概論》負責人。
．2010年上海市精品課程《商務英語》負責人。
．2011年上海市優秀教學團隊負責人。．

《高職高專國際商務專業工學結合規劃教材?中國商科職業教育"十二五"規劃教材:國際商務英語》的編寫充分考慮了高職高專學生的知識結構和能力層次，強調以培養學生職業能力為特點，在學習商務基礎知識的基礎上，注重提高學生運用英語的交際能力和處理業務的技能，培養學生用英語捕捉經濟信息的能力。按照實際商務運作程序和崗位職責內容，整合傳統的商務英語教學內容，從國際商務實踐活動的角度設計模塊化教學的新模式。

模塊一 瞭解世界經濟動態
1.1 知識單元：瞭解國內、國際的經濟動態
1.1.1 概述
1.1.2 認識全球化的理念
1.1.3 認識世界經濟動態
1.2 能力單元：學會解讀經濟發展的信息和圖表
1.3 教學做一體化訓練：提高通過各種途徑捕捉經濟信息的能力

模塊二 形形色色的國際商務活動
2.1 知識單元：瞭解形形色色的國際商務活動
2.1.1 概述
2.1.2 邁向國際化
2.1.3 商品和服務貿易
2.2 能力單元：識別各種新型的國際商務活動
2.3 教學做一體化訓練：通過網絡搜索感興趣的國際商務活動信息

模塊三 國際貿易基礎
3.1 知識單元：瞭解國際貿易的基本概念
3.1.1 概述
3.1.2 國際貿易的基本方式
3.1.3 國際貿易的基本流程
3.2 能力單元：掌握國際貿易的常用術語
3.3 教學做一體化訓練：學會用英語描述國際貿易的基本流程

模塊四 國際展會活動
4.1 知識單元：瞭解國際展會的形式和招展方式
4.1.1 瞭解國際展會的各種形式
4.1.2 瞭解國際展會的招展方式
4.1.3 瞭解組織展會的一般流程
4.2 能力單元：學會解讀展會的英語宣傳資料
4.3 教學做一體化訓練：模仿、設計組織國際展會的流程

模塊五 國際貿易與旅遊服務
5.1 知識單元：瞭解旅遊服務的形式和信息傳遞的渠道
……
模塊六 國際貿易合約
模塊七 國際貿易中的支付活動
模塊八 國際貿易單證
模塊九 國際貿易中的保險
模塊十 國際營銷
附錄 課程標準
參考文獻．

3.1.3 國際貿易的基本流程
Trade Process
To establish business relations with the prospective traders is the first important step in international trade. No customer means no business. For a newly established company, to have a worldwide business contact will guarantee its larger business scope and turnover.
In international business, both the importer and the exporter are usually separated thousands of miles. If either of them wants to open up the market overseas or to sell or buy something from the other party, first of all, they have to find out whom they are going to deal with. Instead of finding the real partner by themselves, they usually have the following channels to know each other: banks, Chambers of Commerce in foreign countries, Commercial Counselor's Office, Fairs, Exhibitions held both at home and abroad, advertisement and Internet.
After obtaining the name and address of your prospective business partner, you can contact him or her to establish your business relations. But before the conclusion of the first transaction, you are suggested making the necessary status inquiries, which means to get the written information concerning the financial position, credit, reputation, and business methods of the other firms.
Then there will be the business negotiations between the both parties. Business negotiations in international trade usually begin with an enquiry by an overseas buyer to seller, enquiring about the terms or conditions of a sale. It may be made by letter, e-mail, fax, telephone or even through face-to face talk. Sometimes, a seller can also initiate the negotiation by making an offer to a foreign buyer to whom the seller intends to sell his products. According to the commercial practice, the receiver of an enquiry will respond without delay in the usual form of a quotation or an offer. An offer is a proposal of terms and conditions presented in a potential contract by one party (called the offeror) to the other party (called the offeree) and it is considered open until after a stipulated time or until it is accepted or rejected. When the buyer finds that the terms and conditions in the offer are acceptable, he may probably place an order promptly. However, if the offeree considers the price is too high, or some terms and conditions do not agree to what he expected, he may decline the offer, or most probably, make a counter-offer.
On receiving the counter-offer, the offeror may weigh the advantages and disadvantages and decide to accept or decline it according to the specific situation. He may also make a re-offer to put forward some new terms or conditions. In this way, through times of negotiations, agreements are reached upon, contract signed and business concluded.
Like an offer, a counter-offer is either with engagement or without engagement. When,in the course of business negotiation, an offer with engagement or a counter-offer of this kind is accepted, the transaction is completed and contractual relationship between the offeror and the offeree is concluded. Acceptance is an indispensable link in concluding a deal and signing a contact. In keeping with the regular practice in international trade., a written contract or confirmation is usually signed to bind both the seller and the buyer. When all the terms and conditions have been negotiated, it is necessary to sum up and to sort out all the terms agreed in the form of a written document, i. e. the sales contract or sales confirmation. A confirmation is less detailed than a contract covering only the essential terms of the transaction and is usually used for smaller deals or between familiar trade partners.