Design Leadership — Securing the Strategic Value of Design

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turnera€?s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a countrya€?s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turnera€?s advice will help all of these readers make design work and so become more effective more quickly.

Raymond Turner helps companies secure strategic value from their design investment. Spending his career making design work, he is one of the few design professionals who has held senior posts on both sides of the client-designer divide, being Design Director of two large public and private companies and Managing Director of two international multidisciplinary design consultancies. He is a recognised authority on the strategic value of design to business and design management; and contributes to international conferences and design journals. Raymond has an Honorary Doctorate of Technology from London Guildhall University; an Honorary Masters degree from University for the Creative Arts; a First Class Honours degree in Industrial Design from Leeds; is a Fellow of the Chartered Society of Designers, a Member of the Design Management Institute and is qualified in mechanical and electrical engineering.