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《高等院校商務英語專業核心課精品系列教材:商務英語精讀(第3冊)》是職場英語白骨精，助你完成由菜鳥到高手的完美蛻變，彙集最經典、最全面、最實用的商務英語會話表達，精典短句，夯實你的基礎。生動詮釋“立竿見影”，高頻商務話題，迅速提升你的職場含金量。
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《高等院校商務英語專業核心課精品系列教材:商務英語精讀(第3冊)》由首都經濟貿易大學出版社出版。
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SWOT is a strategic planning method usedto evaluate the Strengths,Weaknesses,Opportunities,and Threats involved in a project or in abusiness venture.It involves specifying theobjective of the business venture or project andidentifying the internal and external factors thatare favorable and unfavorable to achieving thatobjective.The technique is credited to AlbertHumphrey,who led a research project at StanfordUniversity in the 1960s and 1970s using datafrom Fortune 500 companies.
Strengths:attributes of the organizationthat are helpful to achieving the objective.
Weaknesses:attributes of the organization that are harmful to achieving theobjective.
Opportunities:external conditions that are helpful to achieving the objective.
Threats:external conditions which could do damage to the business's performance.
The aim of any SWOT analysis is to identify the key internal and external factors thatare important to achieving the objective.SWOT analysis groups key pieces of informationinto two main categories:
Internal factors-The strengths and weaknesses internal to the organization.
External factors-The opportunities and threats presented by the external environment.
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