Strategic Directions of Tourism Development ― The Cases of Poland and Slovakia. Scientific Monograph
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商品簡介
The cases of Poland and Slovakia present: the important tasks in implementing tourism policy in the EU faced by each European country, the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries, the complexity and difficulty of the systematic monitoring process of national and regional tourism products' competitiveness in the context of creating the European tourist product.
作者簡介
Professor Malgorzata Bednarczyk is a lecturer at the Faculty of Management and Social Communication in Jagiellonian University.
Andrej Malachovsky teaches in the Department of Tourism and Hospitality at the Metej Bel University.
Ewa Wszendybyl-Skulska is a lecturer in management and social communication, Jagiellonian University.
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