Managing the Big Picture in Colleges And Universities ─ From Tactics to Strategies

Alfred (education, U. of Michigan) explores the world of strategy, defining what it is and how it differs from tactics. Coverage includes the conceptual underpinnings for strategy and its application in modern organizations, the relationship between context and strategy across the diverse spectrum of higher education in the U.S., and the hands-on world of strategy formulation and implementation inside institutions. The text includes case studies and practical tools for creating, implementing, and evaluating strategy in the higher education setting. For campus decision makers, including administrators, governing boards, and members of collective bargaining units and other staff organizations; state- level higher education boards; accrediting agencies and advocacy organizations; and members of state and federal government agencies dealing with higher education policy, appropriations, and legislation. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)

Richard L. Alfred is professor of higher education in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. The author of more than 150 books, articles, and monographs on organizational strategy, leadership and management, effectiveness, and change management, his award-winning 2005 book Managing the Big Picture in Colleges and Universities: From Tactics to Strategy ushered in a new way of thinking about management in colleges and universities. During a 40-year career, Dr. Alfred has worked with several hundred colleges in designing strategy, strategic plans, institutional effectiveness models, and transformational strategies to enhance organizational performance.