The Digital Marketer ― Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
商品資訊
商品簡介
Marketing has been transformed in the last 5 years by a portfolio of powerful new digital tools and practices. The tools and trends are powerful, but complex and overwhelming to many marketers. This book explains how to make sense of it all: Big data, social communities, marketing automation, software integration, ubiquitous mobile and tablet technology, location-based services, design thinking, digital loyalty programs, rich content, blending new and traditional media, marketing attribution analysis, and more. These trends and tools are drawing businesses and consumers closer together, mashing up long-held marketing and advertising roles, and transforming a formerly passive and transaction-oriented customer relationship into a participatory engagement that is meaningful, productive, and profitable for both sides. This book explains the brave new world of digital marketing and how to achieve exceptional customer engagement, improved targeting and positioning, and essential innovation faster than your competition.
作者簡介
Larry Weber (Boston, MA) is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is the founder of Weber Shandwick and MITX, the world’s largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com
Lisa Leslie Henderson (Boston, MA) writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship. This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。